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Dead Island: The story behind that trailer.

UK based animation studio Axis have worked closely with publisher Deep Silver to create the emotional and hard hitting trailer for the video game Dead Island, which is developed by Techland.

Dead Island is a survival horror title coming to PC, Xbox 360 and PS3 in 2011 and is set in the tropical paradise gone wrong, Banoi. The entire island is over run by zombies and the player is drawn into the mysterious and dramatic scenario.

The trailer, which was directed by Axis owner and director Stuart Aitken, was released virally and has built up a massive buzz across the online community.

Aitken and Axis Producer Andrew Pearce worked with the Deep Silver brand team who had a very clear message that they wanted to project for the game. Dead Island is not just another zombie shoot ‘em up, it is going to be more real, more visceral.

“We set out to create a rather unique trailer concept that would focus on delivering emotion and atmosphere while transporting the key elements and features of Dead Island. With the help of Axis and the great collaboration between our cinematic Director, Anton Borkel and his team and Axis’ own Stuart Aitken, we ended up creating something that was a breathtaking combination of pictures, story and music which formed an atmosphere of intensity that - for us - was beyond words.” said Global Business Development Director and acting producer on the project Malte Wagener of Deep Silver.

Technology and sound also play a big part in the trailers success. The Axis team brought in motion capture experts Audiomotion and Dimensional Imaging to capture the character performances and Savalas for music composition and sound design.

(Source: vimeo.com)